Onwards is the onboarding experience of Masai School, designed to help new students transition smoothly into their learning journey. As Masai School focuses on outcome-driven education, onboarding plays a crucial role in setting the right expectations and ensuring students are well-admitted to the course.

In this project, I redesigned Masai's onboarding process to make it more intuitive, engaging, and seamless. The goal was to reduce steps, save time by improving clarity, and create a structured yet welcoming experience for new students. By refining the user journey, streamlining key steps, and enhancing the UI/UX, this redesign helps students take the necessary steps to become a part of Masai.

I'm the lead product designer for this project. I collaborated directly with&nbsp;CEO (Prateek Shukla)&nbsp;and&nbsp;Product Manager (Kajal)&nbsp;throughout the project.

Problem 1: Lengthy Navigation and Low Retention

The previous onboarding experience at Masai School involved a long list of questions, many of which were important but not all were essential at the beginning. This made the onboarding process time-consuming and slow, creating friction for new students and increasing drop-off rates.

To streamline the experience without losing critical information, ensuring students felt welcomed and prepared for their learning journey.

Revised Form Placement for Better Experience

Since asking too many questions upfront was overwhelming, the form was moved after MSAT completion.

This allowed users to focus on their admission test first and then provide additional details at a more natural point in the journey.

Problem 2: Disorganized Dashboard Experience

Once users landed on the dashboard, the primary focus was on taking the admission test. However, the information was scattered, making it difficult to navigate. Additionally, the UI was not intuitive, and the content was spread across three separate pages, increasing cognitive load.

We structured the dashboard layout into three sections, following a 20:60:20 ratio:

Left Navigation: This section houses the primary navigation elements, including Home, Courses, Self-Learning, Activities, and MSAT.

Central Dashboard: Occupying the largest portion of the screen, this section guides users through three key steps to begin their journey.

Right Panel: This area features a Community Card and Alumni Testimonials, aimed at fostering trust among users.

The entire experience was structured into three main steps:

Step 1: Webinar Registration –&nbsp;A doubt-solving session with experts, helping users gain clarity and confidence in the course.

Step 2: MSAT (Admission Test) –&nbsp;An introductory video explained the test clearly, ensuring users understood its purpose and process.

Step 3: Onboarding Process –&nbsp;Further divided into five smaller steps, providing users with a clear sense of progress and actionable next steps.

After completing the test, if a user passed, the next steps involved document verification, onboarding to Zoom and Slack. However, these steps were not clearly structured, leading to confusion and inefficiencies in the process.

Results screen is more explanatory plus not cluttered with other onboarding details

Divided entire onboarding process into 4 small steps:

Providing users with a clear sense of progress and actionable next steps.

Next few steps included ID verification, Consent forms, and Zoom, slack onboarding.

Increased Engagement with Interactive Elements

Activities Section: Provided practice exercises to help users enhance their skills.

Alumni Connect: Allowed users to schedule meetings with alumni, fostering trust and offering real-life insights into the course experience.

Self-Learning Section: Ensured users who failed the MSAT had resources to continue learning and prepare for another attempt.

A separate page for MSAT was created, allowing users to explore details about the test at their convenience.

This ensured that users who needed more information could access it easily without cluttering the main dashboard.

The redesigned onboarding dashboard for Masai School led to significant improvements in user experience, engagement, and efficiency. By strategically refining the onboarding flow, we achieved measurable results:

Onboarding time reduced from 15-20 minutes to just 5 minutes, making the process faster and more seamless without compromising essential steps.

Drop-off rates decreased by 40% due to a smoother, more structured journey that eliminated friction points.

User engagement increased, with more students attending the webinar, completing MSAT, and utilizing self-learning resources.

Higher conversion rates, as clearer navigation and trust-building elements (alumni connect, testimonials, and community interactions) helped students feel more confident in continuing their journey.

By prioritizing clarity, reducing unnecessary steps, and incorporating engaging elements, the new onboarding experience not only improved usability but also enhanced student retention and trust in the platform. The streamlined approach ensures that new students transition smoothly into their learning journey at Masai School.

The onboarding time dropped from 15-20 minutes to just 5 minutes through strategic UX improvements, without losing the product's essence.

Masai Student Onboarding Process Redesigned

Led the end-to-end design of the K12 Learning Management System (LMS), in collaboration with Jain University, focusing on a user-friendly approach and seamless functionality.

Worked on Miles one app which helped in providing seamless user experience to it's students.

Spearheaded the end to end product design of B2B & B2C design projects at Masai.

Redesigned Masai’s admission process, reducing onboarding time from 15-20 minutes to 5 minutes, leading to a 70% increase in user retention.

Designed a B2B hiring platform, improving recruiter experience and increasing placement rates by 30%.

Designed and optimized 30+ websites by analyzing user data and implementing data-driven redesigns, resulting in improved conversions.

Maintained Masai’s proprietary Design System (MDS), by creating and managing reusable components, ensuring consistency across digital products.


To explore the complete end-to-end product, scroll to the bottom to view the Figma prototype.

The K-12 Student Dashboard is part of the Guyana Digital School LMS, developed in partnership with Jain University and the Ministry of Education, Guyana. The Guyana Digital School (GDS) is an innovative educational initiative designed to provide quality learning experiences to students across the Caribbean Community (CARICOM).

For this project, I'm designing the student experience of the LMS dashboard. The goal is to create a functional yet intuitive interface that enables students to easily access coursework, track their progress, and engage with teachers and classmates, making their learning journey more seamless and interactive.

Research &amp; Discovery:&nbsp;User Research

Ideation &amp; Conceptualization:&nbsp;Wireframe

Hi-fidelity Designs:&nbsp;Key Features Implemented

Showcasing individual screens, but the true highlight of this LMS lies in its seamless user flow and highly intuitive navigation. Designed for deep exploration of subjects and their topics, this system ensures a structured and engaging learning experience, which will be demonstrated through the interactive prototype.

The LMS offers automated attendance tracking, assignment submissions, real-time report cards, an interactive notice board, instant notifications, live and recorded lectures, practice quizzes, a digital library, achievement badges, an AI chatbot for assistance, and engaging growth activities to enhance student learning and engagement.

Automates student attendance tracking, allowing teachers to mark presence digitally, generate reports, and track trends over time.

Enables students to submit assignments online, while teachers can review, grade, and provide feedback in an organized manner.

Generates real-time, detailed academic performance reports with subject-wise grades, teacher remarks, and progress analytics.

Displays important announcements, event updates, and administrative notices in a centralized location for students, teachers, and parents.

Gamifies learning by awarding badges &amp; certificates for task completion, participation, and academic milestones to boost motivation.

An intelligent assistant that answers student queries, provides study recommendations, and assists with navigation within the LMS.

A centralized repository of e-books, research papers, and study materials accessible anytime for enhanced learning.

Provides access to live and recorded video lectures, allowing students to attend classes remotely and revisit lessons anytime.

Offers interactive quizzes for self-assessment, helping students reinforce learning and prepare for exams effectively.

This project also includes a parent app and a teacher experience dashboard to enhance the overall learning ecosystem.

Both components work together to create a seamless and well-connected LMS.

If you're interested in learning more about this project or want to collaborate, feel free to reach out on email/number: preetyrao435@gmail.com/ +91 8168677243.

Built a K-12 LMS with an engaging, intuitive UI for students while ensuring easy navigation for teachers and parents, balancing visuals, usability & motivation.

Designing an LMS for K-12 Students: Enhancing Learning Through Innovation

I had the pleasure of working with Preety at Masai, where she joined as a fresher and grew remarkably. She played a key role in projects like Onward, Masai’s admission product, bringing a strong user-centric approach. Preety is vocal yet open to feedback, making her a great team player. She takes ownership of her work with diligence and commitment, ensuring reliability and attention to detail. Her contributions have been invaluable, and I highly recommend her for roles requiring dedication, user-focused thinking, and teamwork. I’m confident she will continue to excel in her future endeavors.

Pushkar Dongare

I've had the pleasure of working with Preety for over three years across two companies—Masai and now Miles Education. Her exceptional design skills, user-centric approach, and deep problem-solving mindset set her apart.

Preety doesn’t just design; she solves real-world challenges with research-driven, innovative solutions. From simplifying workflows to creating elegant, functional UIs, her work consistently enhances usability and aligns with business goals.

Collaborating with her has been a joy, and any team would be lucky to have such a talented designer!









Rakshith Varun A K  

In our collaborative projects, Preety consistently exhibited outstanding teamwork and communication skills. She was always open to feedback and eager to learn from others. Her ability to effectively communicate her ideas and actively listen to others' perspectives ensured smooth collaboration and delivered exceptional project outcomes.


Masai Student Onboarding Process Redesigned

Preety Rao